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Guild Wars 2 - The Gemstore Endgame

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Any online game with a buy to play or free to play business model needs a way to generate profit long in to the game's life spam. For Guild Wars 2, the Gem Store is the way in which Arenanet gets most of its profit outside of initial sales and expansions. Players can also choose to purchase their items with in game gold, converting them to gems to buy the flashy cosmetics and convenience items that come exclusively from the cash shop.

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